Here's an overview of what you'll find inside
- Influencer Marketing 101
- Identifying Influencers
- The Main Platforms for Influencer Marketing
- Measuring Your Success
- Creating Stellar Influencer Marketing Campaigns
- The Part of Tens, including 10 Reasons Influencer Marketing Campaigns Fail and 10 Online Resources for Influencer Marketing Information
- Federal Trade Commission (FTC) Guidelines
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.
FTC Disclosure: I received a copy of the book to facilitate this review but did not receive any other compensation. Also, as mentioned within this post I work often with Clever Girls on a variety of influencer marketing campaigns. However, opinions in this book review are my own. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's home page and at the bottom of every individual post on this blog, including this one.