tag:blogger.com,1999:blog-6456791520249809957.post6731955684327512608..comments2023-12-22T21:38:29.476-08:00Comments on MOMMY BLOG EXPERT: Should All Brands Be Using Twitter, Facebook & Other Social Media?Janis Brett Elspashttp://www.blogger.com/profile/08758319365382361223noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6456791520249809957.post-18172946910140789352009-10-25T15:43:29.233-07:002009-10-25T15:43:29.233-07:00Yes I do agree that it is essential in the social ...Yes I do agree that it is essential in the social media arena that brands are always listening.<br /><br />To clarify, I DO think that both consumer and B2B brands need to constantly monitor all their target audiences' to track perceptions in every sector. And, social media (as well as other methods of market research and data collection) should be considered, including the possible controlled use of Twitter (and/or Facebook, etc). But brands might need to sometimes consider using social media for the express purpose of gathering information about their target markets, rather than utilize those same outlets for disseminating messaging to all those they need to be communicating with.Janis Brett Elspashttps://www.blogger.com/profile/08758319365382361223noreply@blogger.comtag:blogger.com,1999:blog-6456791520249809957.post-82840688729210947192009-10-24T05:47:28.333-07:002009-10-24T05:47:28.333-07:00I agree with you Janis. Brands should think things...I agree with you Janis. Brands should think things through before engaging in social media channels. It can be quite a scare when consumers start talking back ;-) You better be prepared.<br /><br />However, I can't think of any reason why businesses and brands shouldn't listen out to what's being said about them in social media channels. They can start by using tools like Twitter search or Google alerts to listen out to brand, product, category or even competitor names.<br /><br />By listening they will get a better idea of how and where they can best engage with their prospects and customers on the social web.<br /><br />... & thanks for the comment on my blog Janet!Michiel Gaasterlandhttps://www.blogger.com/profile/04110429924300267556noreply@blogger.com