Tuesday, August 29, 2017

Mom Bloggers Wanted for Compensated National Family Lifestyle Consumer Campaign


MBE is Partnering with Valvoline Instant Oil Change for this post

Call for Family Lifestyle Sponsored Blogpost Campaign

Valvoline Instant Oil Change (VIOC) seeks bloggers with audiences reaching moms and busy families in specific US metro areas to share about the brand’s Pink Wiper campaign which benefits National Breast Cancer Foundation (NBCF) through the sale of specially designed AutoTex PINK all-weather windshield wipers at select VIOC locations in October. If that sounds like you, keep reading about the compensated blog opportunity now available. Applications are due by 9/6/17.

Moms who blog and lifestyle bloggers targeting a family-friendly audience are encouraged to apply for this blog post and social media sharing opportunity if you live in or near any of these 10 regions
  • Los Angeles, CA
  • San Diego, CA
  • Detroit, MI
  • Boston, MA
  • Baltimore, MD
  • Orange County, CA
  • Grand Rapids, MI
  • Toledo, OH
  • Manchester, NH
  • Philadelphia, PA.
A personal connection to breast cancer, which you are willing to share with your following is a definite plus but is not required for consideration. 

The Ask

For this project, based on the content guidelines and images we’ll provide to selected influencers intertwined with each blogger’s original words and images, participant will be asked to write a 300+ word blogpost promoting VIOC’s October Pink Wiper campaign as well as publish a minimum of 2 Tweets and 1 Facebook post. We are especially interested in connecting with bloggers who write engaging, creative content, who are active on social media, and who have a supportive following who are likely to amplify their blogposts and social shares.


Upon acceptance for this campaign, each chosen blogger will receive their choice of a pair of all pink or black with pink ribbon logo windshield wipers to include within your blog post and social shares. After successful completion and the program ends on 10/31/17, each blogger will also receive a $150 check from VIOC, along with a coupon for one free VIOC Oil Change (about a $42 value).


To be considered for a spot on the Valvoline Instant Oil Change Pink Wiper Brand Ambassador Team apply by 5 pm ET on Wednesday, September 6, 2107.

Apply by completing

About The Brand

The VIOC Pink Wiper campaign for which we are hiring bloggers is being sponsored by Henley Enterprises, Inc. dba Valvoline Instant Oil Change. Founded in 1989, this is the largest Valvoline Instant Oil Change franchisee. Operating over 220 service centers across twelve states including: California, Delaware, Florida, Michigan, Massachusetts, Maryland, New Hampshire, New Jersey, Ohio, Pennsylvania, Rhode Island, and Virginia. Participating locations for the 6th annual Pink Out campaign can be found at http://viocpink.com 

FTC Disclosure: I am being compensated by Valvoline Instant Oil Change to orchestrate this family blogger campaign. See complete FTC disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every page including this one.


  1. Sounds like interesting campaign! I will have to check in to it more and see if it fits my blog.

  2. I love this kind of team spirit you have. You always bring us great twitter party lists, and now you're giving us heads up on opps. Talk about being awesome!

  3. What a wonderful campaign! I am applying now- thanks for the heads up!

  4. I am always looking for campaigns like this. I will have to apply and see if I get accepted.

  5. What a great campaign! Looking into it right now !

  6. This sounds like an awesome thing to be a part of! It's cool that so many mom bloggers can join in!

  7. Sounds like a great campaign. I bet lots of people will be interested in this one.

  8. Looks like a good campaign. I am sure there will be lots of people who apply. I would but I live in Canada.

  9. Sounds like a great opportunity for a great cause. I'm not in one of those markets, but I'll be sure to share the link!

  10. This is a great opportunity for mom bloggers! Such a great way to support a great cause too! Will share this with my blogger friends!

  11. What a great campaign! I always appreciate a heads up when great opportunities like this arise.

  12. Such a great opportunity to raise awareness and funds for breast cancer research. Thanks for letting me know!

  13. Sounds like a lovely opportunity for moms! It going to feel awesome to be part of something like this!

  14. This is wonderful and I fit the requirements! Thanks for sharing!

  15. I applied, this is a perfect fit for my blog. Breast Cancer is near and dear to my heart because my Mom is a survivor. She has a mastectomy and a lot of chemo but she beat it.