Before moving to California, I lived in Arizona, home state of Fairytale Brownies. Recently, I heard that these gourmet chocolate morsels made in Phoenix -- the same ones I'd ordered in gift boxes for years on the Internet for my mom who always raved about them -- had started selling retail for the first time on the West Coast in the Gelson's market about a mile from where I now live. This was not lucky coincidence, it was a real-live fantasy come true.
According to Alyssa Andrews, sales and public relations for Fairytale, the brand is already doing well in the L.A. area and it hopes that Gelson's will consider adding some of the other brownie flavors to add to the ones customers are already enjoying.
The products now selling in Gelson's are pictured throughout this blogpost product review. The brownie trays shown are perfect for bringing as a host/hostess gift for Thanksgiving, Hanukkah, Christmas, and other holidays; they are also well-received presents for birthdays and all special occasions. Fairytale Brownies' individually wrapped squares are also an excellent option for those seeking one person servings and are perfect for popping into kids' lunch boxes and also for adults who'd like a special little indulgence for themselves or someone special.
And, to think the real-life Fairytale Brownies modern-day American success story all began much like this original fairytale ...
A Modern Brownie Fairytale*
This busy balabusta asked for a friend's brownie recipe so she could make this treat for her own family. As the story goes, the friend left out a single ingredient in the instructions so when mom made her first batch, it didn’t taste like the original recipe. Mom kept experimenting to recreate her friend's rendition of this quintessential American treat. After many attempts -- finally, lo and behold out of her oven popped the most magical brownies anyone had ever tasted or smelled.
As time passed, the family moved to Arizona but this didn't stop her from continuing to bake the recipe that she had finally perfected. It wasn't long until she became known for miles around -- among kids and kid-like adults -- for the most delectable enchanted sweet delights one could imagine. People came from near and far to enjoy these brownies, but it was her youngest child, a three-year old son, who loved them most.
Soon this young lad (pictured: David Kravetz at three years old in mom's kitchen) and a friend he played with on the school playground concocted a plan -- perhaps inspired by the beloved classic Willy Wonka & The Chocolate Factory -- to one day build a giant brownie bakery.
All of a sudden there was a flash of a fairy's twinkling wand, then darkness.
*A Modern Brownie Fairytale, an original tale by Janis Brett Elspas of MommyBlogExpert, is based on the true story of Nancy and her son David Kravetz (pictured below, circa 1995), who along with his childhood friend Eileen Spitalny (pictured above, together in 1992), all had their fingers in the batter of the true story of how Fairytale Brownies arose like a phoenix in the desert -- in Phoenix, Arizona -- to become one of the most well-known businesses among brownie connoisseurs everywhere.
The complete line of Fairytale Brownies -- all made with imported Callebaut Chocolate from Belgium, creamery butter, farm fresh eggs, and other fresh ingredients that are free of preservatives -- are available for purchase online in a dozen different flavors on the company’s website. An assortment of packaging arrangements are available exclusively online, including some with other tasty items such as coffee, presented in attractive gift baskets.
Select items are also available for retail purchase in Gelson's in Southern California, at Costco in the San Francisco Bay Area, at AJ's stores in Phoenix, Arizona, and various gourmet specialty markets in Florida, Maryland, Texas, and Virginia. For information on purchasing at retail locations or to order online visit Fairytale Brownies.
For more on the Fairytale Brownies success story and an enchanting virtual tour of the real-life giant brownie baking factory in Arizona, watch this Food Network video clip on YouTube
Don't forget to bookmark (better yet, subscribe to) MommyBlogExpert to be among the first to know when additional product reviews are posted shortly about Fairytale Brownies' unique brownie truffle varieties for the holidays, including the brand new Candy Cane Truffles, as well as this mommy blogger family's taste-test results of all Fairytale's 12 brownie flavors available in gift boxes via the Internet.
FTC Disclosure: For this taste test and product review, Fairytale Brownies provided MommyBlogExpert with the trays and individually wrapped brownies shown to the left.