Tuesday, May 3, 2011

Electronics Expected to be Among Top Gift Choices This Mother's Day

Mother's Day

Pink Rose Closeup
Photo by Mini MommyBlogExpert (age 13)

This Sunday, according to the annual Brand Keys Mother's Day survey, nine out of 10 consumers (91%) will celebrate Mother's Day, with spending estimated to reach $15.7 billion, based on the Brand Keys market research findings.

That's an average of $148 in 2011 per buyer, up almost five percent from last year, with men each spending about $176 while women plan to spend quite a bit less, about $120.  Most notable, is that electronic gift buying for Mom has increased by 10% this year.

“Gifts for Mom are going high-tech this year for certain” says Robert Passikoff, Brand Keys founder and president.  “Along with the traditional 3Cs – cards (greeting and gift), candy, and clothing – consumers this year will be focusing on electronics to honor mothers."

Consumers may still be shopping smarter due to the economy, but this year high-tech products are the clear stand-out with shoppers indicating that they're buying Moms electronic book readers (25%), tablets (19%), smartphones (15%), computers (9%), and cameras (6%).

What gifts will you be giving for Mother's Day this year? Or, if you're a mom, what one thing would you like to receive most on Sunday?  Leave a comment and share your ideas.

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