Tuesday, September 27, 2011

Entenmann's Big Book of Baking Cookbook Review

Book Review

I'm so excited to be sharing my review with you about the new Entenmann's Big Book of Baking which just launched today. As a mom and blogger who enjoys family time in the kitchen, I frequently have the opportunity to critique world class cookbooks like this one. But I have to say this particular title, with its huge array of over 140 recipes for making a few things using store-bought Entenmann's Bakery goods but mostly creating desserts and baked treats from scratch, is probably my favorite to test bake and comment on to date. Read on to find out why this baking title is a stand out.

Not only do I love cooking and baking -- both with my kids and by myself -- I'm a native of the Northeast, so I grew up on Entenmann's bakery products when they were just an East Coast regional brand. In fact, though I live on the West Coast now, I still remember how thrilled I was a little less than 30 years ago when the brand was finally available in California grocery stores. Thus begins my love affair with Entenmann's, the rest is history.

What strikes me most about this new 2011 cookbook is that unlike many other branded cookbooks where the recipes require a high percentage of brand products, only a handful of baked treats in the Almost Homemade section call for Entenmann's ingredients.  Of these almost home cooked recipes, I look forward to trying Easy Baklava first, which you can quickly make using a store-bought Entenmann's Sour Cream Loaf Cake.

The other sections of the book include directions for recreating some Entenmann's classics from raw ingredients, such as the company's All Butter Loaf Cake, as well as a range of the most innovative and eclectic selection of donuts, danish, puffs, crumb cakes, muffins, loaf cakes, brownies and bars, cookies, pies, and novelty and special occasion cakes and desserts I think I've ever seen in one cookbook.

Every recipe is accompanied by beautiful product photography to inspire you as you bake. From old standbys like Chocolate Chip Cookies to unlikely but delectably-sounding combinations such as Chocolate Pumpkin Pie and Cranberry Sour Cream Brownies, you will find both the basic recipes we all love and some interesting new one-of-a-kind ones to try in this dreamy cookbook.

Entenmann's master baker Kathleen Robbins drew from 23 years of experience in developing and testing each of the recipes in this book. Today, as I write this review, I am baking Kathleen's Spicy Apple Muffins. Watch for separate post shortly to see how these muffins -- which smell awfully delicious right now -- turn out. In that upcoming post you'll also learn about what I do to this recipe to give it my own personal touch with a few ingredient substitutions and a unique presentation idea for serving this.

The news release that came with my review copy calls this a coffee table book, which it certainly is, especially for those that just love beautiful illustrated books. For example, the Candy Store Cake is a real work of art and so pretty just to look at. But, after seeing this and baking my first dessert from it already, I'd say this is one cookbook that is not going to be spending any time on my coffee table. That's because my teens and I will be in the kitchen using it to mix up an assortment of baked goods and a few no-cook desserts suitable for any meal or snacktime of the day, whether it's every day or a special occasion.

Entenmann's Big Book Of Baking is published by Parragon Books. Available online and in-store as a hardbound coffee table book, $16.99. Also may be purchased online as an ebook for $6.99 and an app for $4.99.

The Best News of All: Mommy Blog Expert is giving away copies of this great cookbook to TWO lucky winners! See immediately below for entry information.

Entenmann's Big Book of Baking
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FTC Disclosure: Entenmann's provided me with a copy of the cookbook to facilitate this test and review. In addition, the brand is providing the giveaway prizes. However, MommyBlogExpert did not receive any payment or other compensation associated with this post. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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