Thursday, January 19, 2012

Justin Bieber, Mega Celebrities in Music, Film, TV Sports Converge With Tech at CES

by Janis Brett Elspas

Las Vegas experienced a huge influx of world-class pop culture and entertainment talent last week for the 2012 International Consumer Electronics Show. That's because dozens of recognizable celebrities were in town for appearances at various consumer tech company press conferences, show booths, parties and events held in conjunction with CES over the course of a handful of days. 

Justin Bieber at 2012 CES Showing New mRobo Ultra Bass
Photo courtesy of MWW Group on Behalf of TOSY

Most well-known -- at least among tween and teen fans -- was 17 year-old sensation Justin Bieber, the Grammy-nominated platinum pop star singer who was invited to the TOSY Robotics booth at Las Vegas Convention Center to help the Vietnamese firm introduce the mRobo Ultra Bass, a pint-sized Bieber-inspired concept that transforms from an audio speaker into an 18" tall dancing robot capable of holding up to 500 songs. According to the company the futuristic product is expected to launch in Fall 2012 and retail for about $199.
Will Smith Joins Sony on Stage to View Clips from the Upcoming MIB3
Photo by Janis Brett Elspas,

Another big name descending into Fabulous Las Vegas was actor Will Smith, who appeared during a press conference led by Phil Molyneoux, COO of Sony Electronics. Here, a mind-boggling number of news announcements were delivered in rapid fire fashion about a slew of new Sony connected consumer products across a wide range of categories. Among them were Bloggie Live, the world’s first MP4 full HD pocket camera capable of live video streaming with built-in Wi-Fi and the wedge-shaped Sony Tablet S. Watch for individual MBE reviews on these innovative products soon. Smith, for his part, was on hand for a sneak preview of Men in Black MIB 3 from Sony and Columbia Pictures to be released in theaters May 25, 2012.

Not to be outdone by someone who has been in the public eye a few more years longer than she has was American Idol - Season 1 winner and multi-platinum singer and songwriter Kelly Clarkson who performed her hit song Mr. Know It All from the new album Stronger. It's amazing to think that this super talented vocalist has only been in the public eye for about 10 years, yet she has sold 20 million albums worldwide to date. Watch the press conference with Smith's CES appearance on stage and the performance of Clarkson by clicking on the Sony UStream Window above.

Nicole Polizzi on the Red Carpet, iHip Fete at Gallery at Planet Hollywood  Las Vegas
Photo by Janis Brett Elspas,

Also there was Nicole Nicole Polizzi best known as Snooki on the hit reality TV show Jersey Shore on hand at the iHip booth to launch her dazzling brand of headphones as well as headlining an exclusive party held by the brand at The Gallery Night Club at Planet Hollywood Las Vegas. Carl Banks of New York Giants fame; Jose "Hyde" Cotto, urban music pioneer; and DJ Luny Tunes all made appearances during CES to promote new personal branded iHip headphones, too. 
Monster Announces Partnership With Earth, Wind & Fire at The Venetian
Photo by Janis Brett Elspas,

Verdine White bassist of the iconic group Earth, Wind & Fire -- an inductee in the Rock and Roll Hall of Fame and an 8-time Grammy Award winning ensemble -- shared the podium at the Monster press conference with Head Monster Noel Lee at The Venetian Hotel. White was there to celebrate the group's partnership with Monster and to roll-out a new line of advanced consumer electronic products inspired by his classic band starting with the high performance and elegant Gratitude headphones. Monster, BTW, also announced at CES it has dropped the word Cable from its name. 
Two Bond Girls Present James Bond on Blu-Ray at Panasonic Booth
iPhone Photo by Janis Brett Elspas,

Meanwhile over at the Panasonic booth celebrating the 50th anniversary of the James Bond entity and announcing a commemorative boxed set of all 22 films on Blu-Ray from Metro-Goldwyn-Mayer Studios and Twentieth Century Fox Home Entertainment were Bond Girls and actresses Olga Kurylenko (Quantum of Solace) and Caterina Murino (Casino Royale). This was followed by an all-star panel chat with three directors from the legendary series: John Glen (five Bond films), Martin Campbell (2 Bond films), and Michael Apted (The World is Not Enough).

Justin Bieber has a blast at mRobo Press Conference
Photo by Janis Brett Elspas,

Other CES Star Sightings...

Tom Hanks at a private CES event launching Electric City on Yahoo! Larry Johnson, New York Knicks and Ron Duguay, New York Rangers in uniform at Duracell Powermat booth. Also rapper/actor LL Cool J who demo-ed the Boomdizzle Virtual Studio with live recording of his new song, No More at the CNET stage while his engineer was in New York. Additional notables: Jillian Michaels, TV personality and fitness guru; rapper 50 Cent; Dennis Rodman, NBA Hall of Fame; Teresa Scanlan, Miss America 2011; NBA legends Robert Horry and John Salley; and an eclectic collection of others.

Ice Sculpture at 2012 CES Unveiled Event
Photo by Janis Brett Elspas,

Who are your favorite stars? If you could attend just one of these CES events which one would you choose and why? Please leave a comment and share.

FTC Disclosure: I was invited to attend these events as a member of the press covering the news for MBE. This blog did not receive any payment or other compensation associated with this particular post. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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