Thursday, March 22, 2012

Digital Kids Conference April 25-26 Hosts 70+ Tech Brand Speakers: Sony, Angry Birds, Ubisoft & More

Digital Kids

Updated 3/28/12

All images in this post by Janis Brett Elspas,

The 6th Annual Digital Kids Conference gets underway April 25-26, 2012 at the Pasadena Convention Center in the L.A. area. By the name and the kid photos I've used to illustrate this post you'd think this event was for kids or parents, but keep reading and you'll see this is actually a professional development conference for adults. In fact, this year 70+ speakers will take to the stage to share their expertise, from top producers of kid-related digital content, services, and software to the related industry's infrastructure that supports this burgeoning marketplace.

New Kids iPhone Gadgets from Griffin Technology, CES 2012
The conference of panels, presentations, and interviews exposes the field's professionals in every category to best practices, trends and effective strategies to successfully develop and market products and services to digital kids and youth and by extension to their parents and teachers.

Among the high profile organizations that have presenters participating are the Federal Trade Commission (FTC) and U.S. Department of State. Sony Online, Symantec, Norton, National Geographic Animal Jam, Highlights for Children, the NFL, Cartoon Network, Ubisoft, Rovio/Angry Birds, Google, Yahoo! Kids, The NPD Group and many others also will be sharing their expertise and knowledge. Additionally this event features three people I personally admire: Beth Blecherman,; Stephanie Azzarone, Child's Play Communications; and Larry Magid, CBS News Tech Analyst and children's Internet safety pundit -- all who are tops in their particular niches.

Vintage photo of my now-teen son in the early days of the Internet

According to Digital Kids Conference, this is the largest gathering for professionals serving the constantly connected kids and youth content technology sector. In fact among industry peers it is considered a must-attend event for entertainment and media companies competing in today's digital world.

Focused on digital kids and online and mobile technologies, there are five conference tracks including Safety, Content, Operations, Business and Market Research. Experts will address a wide range of opportunities and challenges intertwined with everything from mobile and tablet apps to social games, virtual worlds, social media, and other niches. During the two-day event attendees will learn how to build, manage and monetize services, products and interactive content.

Like many kids, my triplets started using computers before they reached the age of 2
The Digital Kids Conference takes place Wednesday, April 25 and Thursday, April 26 from 9 am to 5 pm both days. The venue is the Pasadena Convention Center located at 300 E. Green Stree, Pasadena, CA 91101.

Digital Kids is produced by Austin-based Engage Digital. Engage Digital creates and produces technology-focused industry conferences and trade expositions. For more information, a full schedule of speakers and tracks as well as to obtain tickets, visit

Today's toddlers are exposed to more content than ever, Dwell on Design 2011
What do you think are some of the biggest challenges facing producers of digital kids content today? How are these problems being solved? Please share your expertise as a professional working in the industry or your thoughts on the subject as a parent with kids.

FTC Disclosure:  I will be attending this conference to cover for as a credentialed member of the media. However, I did not receive any payment or other compensation associated with this post. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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