Thursday, August 16, 2012

Dannon Debuts New Yogurt Line - Thousands Take the Taste Test at BlogHer 2012

Good Food
#2 Post in a Series

4 Fresh New Activia Breakfast Blend Yogurts are Born at BlogHer 12
I'm a mom of triplets plus one more born within a year so when I hear of another arrival of multiples it tends to get my attention. In this post though, instead of telling you about a new set of triplet or quadruplet babies being born I'd like to share news about the newest foursome of yogurts to join the Dannon family.

A trio of bloggers take an Activia break at the Dannon Booth
Me spreading the news the old-fashioned way at the Dannon BlogHer Photo Booth

From August 3-5  thousands of attendees at BlogHer 2012 -- the largest ever annual conference for women and mom bloggers -- were treated to the opportunity to be among the first to try Dannon's new Activia Breakfast Blend yogurt collection. Over the course of this event that ran from Thursday night through Saturday approximately 4,000 full size cups of Dannon Activia Breakfast Blend, Light & Fit and Oikos yogurt brands were served in the BlogHer Expo Hall at the Hilton New York.

The Dannon team answers questions and serves Dannon products at the booth
MommyBlogExpert in Blue & White w/ the Giant Size Dannon Spoon
The new varieties bloggers got to try included Vanilla, Apple Cinnamon, Maple & Brown Sugar and my personal favorite, Banana Bread. These not only come in four flavors they come four 6-ounce cups to a package so if you ask me, these qualify as quadruplets!

In addition to being an excellent source of great tasting-protein for show goers to fuel each day of this mega gathering in New York City, The Dannon Company booth also provided a quiet place to sit down, rest your feet, and chat with old and new friends, all while trying something new and healthy. Other fun things at the exhibit included rewarding bloggers with branded sparkling green aluminum water bottles for tweeting about the product launch to their followers and a fun photo booth with silly props like those you see me modeling in this post.

Watch for another MBE story with more about the growing Dannon family's newest additions: the Activia Breakfast Blend quads. Next week Mommy Blog Expert will not only be posting more photos from the brand's BlogHer 2012 debut, this blog will also be featuring and quoting some of the Tweets I liked best about the product that were published during the conference. Whether you attended BlogHer 12 or not you'll definitely want to stay tuned to read all the buzz about the new product line. Who knows? You may even see one of your Tweets and a link to your own Twitter page spotlighted in that upcoming post!
Dannon Quadruplet Towels - Don't miss what MBE is cooking up next!

FTC Disclosure: I have partnered with Dannon to help promote the Activia Breakfast Blend brand. I have been compensated for my time commitment to review this product line. However, my opinions are entirely my own and I have not been paid to publish positive comments. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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