Thursday, February 7, 2013

Puffs Kiss Launch Event With Tia Mowry Benefits Non Profit Dress for Success

Beauty & Community

As a Los Angeles based lifestyle blogger with a national audience I receive invitations to many wonderful events that result in great content for this blog to share with loyal readers. Among the many press parties I've attended, my favorites often are those involving corporate responsibility. Examples are events hosted by Procter & Gamble brands involving high profile celebrities like actor Matthew McConaughey for his Just Keep Livin Foundation and actress Vanessa Lachey, the spokeswoman for P&G's Tide Future Friendly initiative.
This week I attended yet another fun and meaningful event, a night of beauty makeovers, at Blushington Makeup Studio in West Hollywood that was hosted by the P&G brand Puffs. On hand was Tia Mowry who is best known for her starring role in the hit ABC/WB TV series Sister, Sister speaking on behalf of Puffs support of non-profit Dress for Success. Meeting her in person was definitely a highlight as was hearing of her passion for making the world a better place and to supporting the mission of a non profit women's community outreach group called Dress for Success.

Started by a 22 year-old law school student in Harlem, Dress for Success is a global organization that has been helping disadvantaged women reenter the workforce since 1997. Contrary to common public perception, providing ladies in need with new wardrobes both for interviews and to wear when they first land their new jobs isn't the only thing this group does. They also provide an invaluable support system of ongoing workshops for female members that hones interview skills in addition to offering career coaching and guidance for managing day-to-day challenges that arise in the workplace once they've landed new jobs.
Tia was sitting next to me for her photo shoot while my own makeup was done
The press event included makeovers of some of the many success stories of Dress for Success. A few bloggers including me were also treated to professional makeup sessions. From food to an open bar to the fresh flower arrangements on tables throughout the salon everything was beautiful down to the last detail.

A Dress for Success client savors her makeover, Image courtesy of Puffs
During the evening I sat down with Adriana Zyskowski, branch manager for the Dress for Success L.A. office that serves the western U.S.  It was heartening to learn from Adriana that many of those now thriving and benefiting from the group's services once were homeless, foster youth, incarcerated, or otherwise life challenged women. However, as a mom myself of four kids what made the biggest impression on me was to learn that a full 70% of their clients are single mothers with two to three children.

Nora Doench, makeup artist & beauty blogger, did my makeup at the event
The new me after my Blushington makeup session
"Dress for Success changes the lives of the women we serve," Adriana says. "In the case of the mothers we work with, perhaps even more important is that we're also helping to change the lives of their children. So what we are doing is having a positive effect across multiple generations."

Adriana Zyskowski, Dress for Success L.A. Branch Manager

With such a worthy organization hooking up with a well-known consumer product brand, I also want to share how you can help. The Puffs brand is donating $1 to Dress for Success for each virtual Puffs Kiss shared on Facebook until 2/24/12 up to a maximum of $100,000. You can help in raising badly needed funds for a worthwhile cause by clicking on the link below this image to spread some love to friends, family and loved ones while also getting Puffs to donate to Dress for Success on your behalf.

Image courtesy of Puffs
FTC Disclosure: I was invited by Puffs to attend this press event. I did not receive any payment or other compensation and thoughts in this blogpost are my own. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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