Wednesday, March 13, 2013

Seventeen Magazine Launches Facebook Stop Cyberbullying Delete Digital Drama Campaign

Social Media

Seventeen magazine has partnered with Facebook, JC Penney and the organization Stomp Out Bullying to launch a new multi-platform social media initiative that empowers girls to stand up to bullies. The effort is officially known as the [Delete] Digital Drama Campaign. As the name of the effort implies, the new program is intended to give girls the power to eliminate the cyberbully in their lives just by pushing the delete button when they see a damaging comment about themselves or others online.

Moms & Teenage Daughters Unite to Delete Digital Drama
The program was inspired by the aftermath of a survey Seventeen and Facebook recently did asking 5,000 girls ranging in age from 15-22 about their thoughts and experiences with online bullying. 

The survey's findings were shockingly powerful: 51% of girls have seen a hurtful post at another girl at least once a week and 44% of the hurtful posts girls view about other females have to do with their appearance while a quarter involve their sexual reputations.

There is encouraging news though. This same survey also revealed that 83% of girls believe they have a responsibility to stick up for other girls online and 54% of teen girls have stood up to someone who has bullied them or someone else they know in the past year.

"Cyberbullying can be crushing for teens," explains Ann Shoket, editor-in-chief of Seventeen. "But with powerful partners and such influential stars on our team, we can spread the message that we all need to delete the digital drama."

Image from
To spread the word about the campaign, designer L'Amour Nanette Lepore has designed pretty fashion with a message. These [delete] t-shirts are priced at just $10 each, available exclusively at JC Penney in-store and online. All proceeds from the shirt will benefit STOMP Out Bullying, an organization committed to reducing and preventing bullying, sexting, and other digital abuse. Showing support for this effort are celebrities including Ashley Benson, Kendall and Kylie Jenner, and Bella Thorne, a STOP Out Bulling Global Ambassador, among others.  Additionally, jc penney will be making a $100,000 donation to this noble cause.

In related news, OPI will be doing their part to spread the word that empowers girls to say no to cyberbullying, too. On March 18th an exclusive #17delete nail polish will be given away in a street-meets-social campaign throughout New York City. To find out more, just follow the Twitter hashtag #17delete. Event if you're not in NYC you win 1 of 100 bottles of #17delete OPI Nail Polish by entering this Seventeen Sweepstakes.

Get your own personalized Delete Digital Drama Facebook badge now and share it with all your friends and family. For more information about [Delete] Digital Drama, visit
Image from Delete Digital Drama Facebook App 
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