Tuesday, January 31, 2017

Super Bowl 2017 All About Commercials Especially Budweiser Humble Immigrant Roots


Like more than a few others, I'm not a huge NFL sports fan or Super Bowl watcher. But that doesn't mean I won't be one of the millions of viewers watching the 51st Super Bowl, since the commercials are so entertaining and always among the year's best. And, in that regard, it's sure looking like Super Bowl Sunday 2017 is shaping up to be the most anticipated one ever. 

Image from Skittles

Leading up to the big game, there certainly has been an avalanche of advertising buzz: 75,000 social posts related to Super Bowl advertising, including 40,000 mentions just within the past seven days, according to international social media analytics firm Talkwalker.

So which brands are leading with the most pre-game Super Bowl ad hype based on number of social media mentions? In first, second, and third place respectively are Snickers, Skittles and Mr. Clean.

Snickers is debuting what they're billing as the first live Super Bowl commercial ever and the buzz around it has included more than 1.4 million YouTube views of the teaser. 

Not to be outdone is Skittles which received a very warm reception on its Facebook post featuring hashtag #TasteTheRainbow and Seattle Seahawks super athlete Marshawn Lynch bringing the candy to Houston, Scotland. Then, there's the all-new and buff Mr. Clean. I mean, who wouldn't want a guy who doesn't look this to do all your housework for you?

Image from Mr. Clean
Meanwhile, award-winning advertiser Anheuser-Busch is coming up from behind like a dark horse to air another memorable Budweiser commercial meant to move emotions. Unlike recent years, though, in 2017 it won't be the loveable world-famous Clydesdale horses that deliver the brand's message. Instead, this made-in-America beer company will roll out its commercial Born the Hard Way, spotlighting its humble beginnings with a tribute to immigrant cofounder Aldophus Busch. 

Take a peek at the newest chapter in this American tradition: the trailer for the Budweiser 2017 Super Bowl commercial which was just released on YouTube today...

How timely, considering all the current unrest surrounding immigration and refugees here in the USA which has been particularly poignant during the past week. It will be interesting to see how this ad messaging impacts public opinion long after the winner of America's biggest sporting event of the year has been crowned.

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