Sunday, July 10, 2011

Google PageRank - What it Means to Mommy Bloggers & The Brands We Work With



Mommy Bloggers
SheCon 11 Women's New Media Conference, Miami - South Beach
iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com

To have a Google Page Rank or to not have a Google PR, that is the question.  More importantly, what do these page rankings mean to moms with blogs and the brands we interact with?  

I suspect that there are quite of few other moms and women like me who blog who are slightly baffled by all this to say the least.  That's despite the fact that we've worked hard to build our blogs and understand the nuts and bolts about how everything works to become successful.  

As mommy bloggers, we work tirelessly to do all the things we think we are supposed to do to establish and maintain our individual online presences.  This includes -- but is not limited to
  • Developing unique and well-written content for our targeted audiences
  • Educating ourselves as much as possible about Search Engine Optimization (SEO)
  • Building quality in-going and out-going links that generate traffic
  • Networking and growing our professional skills both virtually and live at a variety of must-attend conferences for blogging women and moms like SheCon 11 and BlogHer and larger events that are not primarily female, but important to participate in, such as BlogWorld.
Actually, I've been pondering this question and trying to do all the right things, ever since I started Mommy Blog Expert about a 2-1/2 years ago -- and have yet to figure it all out.  My own page ranking according to Google has gone up and down like a roller coaster, from a high of 3 to a low of 0 and currently at a 3 again.  At times, especially lately there seems to be little correlation collectively between my blog's unique monthly visitors and page views and these mysterious numbers that Google owns.

To begin with:  What is Google Page Rank anyway?  According to Wikipedia, "PageRank" is a trademark of Google and the PageRank process holds a U.S. Patent through Stanford University.  An interesting tidbit is that the "Page" reference in the proper name of the Google system used to rank every blog and website on the Internet does not reference to a noun, instead it is named after one of Google's founders, Larry Page.

Simply explained, the Google PR numbering system qualifies and quantifies the hypertext links leading into your blog and in fact, are more interested in quality over quantity.  This means that PageRank is determined primarily not by the amount of the traffic on your blog, but by quality of the links that point to your blog from elsewhere in cyberspace.

Techzons just published a useful piece on June 30, 2011 that makes some progress into demystifying the PageRank system.  It includes easy to understand ways on how to increase your PageRank as well as advice on things that decrease PageRank and how Google PageRank is calculated.
L to R: Danielle Keene & me at a California Milk Advisory Board Event
iPhone Photo Courtesy of MommyBlogExpert.com

Just for the fun of it, I wanted to see how my Google PageRank of 3 rates against various sites and blogs I admire.   To find out your own or any other site's or blog's ranking, all you have to do is visit and use the free PR Checker or just plug in the URL you're checking below. 

Check Page Rank of your Web site pages instantly:




This page rank checking tool is powered by Page Rank Checker service
Mommy Blog Expert's Little Experiment
As of date of publication of this post, here are the results (on a scale of 0-10 points) of the PRs for various home pages I checked.

Bloggy Moms, 5/10 
BlogHer, 6/10
Martha Stewart, 7/10 
Mom Bloggers Club, 6/10
Procter and Gamble, 7/10
She Blogs, 4/10 
Social Moms, 5/10

Interestingly, two sites have the highest scores of any I researched:
PR Checker, 9/10 
Google, 9/10

Gee, I wonder if getting a 10 Google PR is virtually impossible?  

There are also other resources out there that you can use to measure your blog's reputation including Alexa and Compete.  Both of these are highly respected by the industry as Google PR is, but Compete seems to be enjoying quite a bit of growth in popularity right now, especially with brands trying to measure bloggers like us moms.  

Though my own score pales in comparison to the big league players, I'll just let it be.  I just don't see any reason why I should obsess over my rankings on any of these measuring services right now.  Besides, I've got to use what little energy I have left after mommy-ing four teens (triplets, 14 and big brother 15) to write and publish quality content on this mommy blog.

How about you? Why do you care (or not care) about PageRank according to Google? What do you think of the PageRank, Alexa, and/or Compete evaluation systems in general?  I look forward to learning what other mom bloggers and also the brands targeting mommies feel about these and other lesser known ranking systems currently in use.

FTC Disclosure:  I did not receive any payment or other compensation associated with this post.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

Saturday, July 9, 2011

101 Offline Activities You Can Do With Your Child - GIVEAWAY - Ends 8/15/11



Giveaway

Every parent should own a copy of this book!  Reviewed on Mommy Blog Expert earlier this week, 101 Offline Activities You Can Do With Your Child by Steve and Ruth Bennett, $19.95 from BPT Press, has so many great ideas to keep your child busy any time of year.  The best part is that each and every activity suggested in this title is meant to get kids away from electronics -- paving the way to your family spending more tech free quality time together.

Even better news: I'm giving away a copy of this book to one lucky reader and all you have to do is leave a comment below to enter to WIN this great prize.

101 Offline Activities You Can Do With Your Child
Book GIVEAWAY
Ends August 15, 2011

HOW TO ENTER
Leave one or more comments below this post. Contest ends August 15, 2011 at 12 midnite PST and is open to legal residents of the U.S. only.

For the Required (Mandatory) Entry
Simply leave a comment below this blogpost with your email address, Facebook or Twitter contact info so we may contact the winner. In the event that you are the lucky one, MommyBlogExpert will contact you for your shipping address.

For Additional Chances to Win
Get extra entries for following MommyBlogExpert on Twitter and/or Facebook and/or for subscribing to this blog.  Remember: Be sure to return to MommyBlogExpert to leave an additional comment after each individual action you do to confirm them so we can record all your extra chances to win.

EXTRA Chances to WIN Include

Following MommyBlogExpert (1 or 2 extra entries)

AND/OR

Subscribing to MommyBlogExpert's blog (1 extra entry) - Go to right column to sign up

In ADDITION to doing any or all of the extra entries above, you can earn one extra entry each time you Tweet the message exactly in the paragraph immediately below (limit 3 separate tweets for 3 extra entries per day).

101 Offline Activities You Can Do With Your Child Book GIVEAWAY http://tinyurl.com/4y5lchl #book #kids #family RT 2 #WIN

Don't forget to return to leave a comment on this post with the direct link right after every Tweet you do so you'll receive an entry for each of your RTs.

LOTS More 
Great Family-Friendly Giveaways!
Currently Being Hosted by Mommy Blog Expert
ENTER Them All HERE

FTC Disclosure:  MommyBlogExpert is giving away the review copy of the book mentioned to one lucky reader.   I did not receive any payment or other compensation associated with this post.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

Friday, July 8, 2011

Flightless Goose Kids Book Review

Children's Books





A Story About Rising Above Challenges - Review & GIVEAWAY


MBE received the featured book to facilitate review

I'm thrilled to let you know that Mommy Blog Expert is today's stop on the Flightless Goose Virtual Book Tour! I invite you to read my review below and enter the giveaway I'm hosting to win a copy of your very own.

As a mommy blogger I am approached by dozens of publishers and authors every week about reviewing their books.  Unfortunately, due to time limits, I have to be selective because I just don't have the time I wish I had as a mommy blogger with triplets plus one more to share all the great kid's books that are out there.  

One book I think families with young children ought to know about is Flightless Goose by Eric D. Goodman.  The tale is actually based on the real-life story about a goose that lived in Columbus, Ohio.  When the author and his wife, Nataliya (who illustrated for this project) witnessed the downed bird's troubles, they decided to create a kid's book around that scenario.  

As the story goes, Gilbert the Goose has a terrible accident and can no longer fly, so he can't migrate with his feathered friends when they fly south every winter.  What transpires when Gilbert is left behind and he is faced with a variety of challenges such as how a goose can survive a Midwestern Winter in the snow makes for an inspirational story that parents and children will both enjoy.

What I like best about Flightless Goose
  • It's hard cover which means it can withstand many, many readings of the story.
  • The juvenile title is a real family affair with its husband-wife writer-illustrator daddy-mommy team work. 
  • The watercolor & pen illustrations are unique, colorful, and plentiful, making this a good one to keep very young kids engaged as you read to them.
  • Text is simple enough that older children who have a bit of intellectual ability can take their turn reading to mom, dad, or even the entire family.
  • The story is based on a real incident involving animals, a subject that is most kid-friendly.
  • It illustrates sensitivity toward disabilities and character who are different from their peers. At the same time the tale is very upbeat, about rising above and beyond challenges.  Both things children are never too young to learn about in a story format such as this.

About the Flightless Goose, $15.95, Hardcover

Available direct from the author as well as on Amazon.  Published by The Writer's Lair Books.

Leave a comment below this post if you have questions for the author to answer or read on to find out how to win a copy of this book.

The Flightless Goose
GIVEAWAY


HOW TO ENTER
Leave one or more comments below this post. Contest ends July 31, 2011 at 12 midnite PST and is open to legal residents of the U.S. only.

For the Required (Mandatory) Entry
Simply leave a comment below this blogpost with your email address, Facebook or Twitter contact info so we may contact the winner. In the event that you are the lucky one, MommyBlogExpert will contact you for your shipping address.

For Additional Chances to Win
Get extra entries for following MommyBlogExpert on Twitter and/or Facebook, Flightless Goose on Facebook , Writer's Lair on Twitter, and/or for subscribing to this blog.  Remember: Be sure to return to MommyBlogExpert to leave an additional comment after each individual action you do to confirm them so we can record all your extra chances to win.

EXTRA Chances to WIN Include

Following MommyBlogExpert (1 or 2 extra entries)
@mommyblogexpert on Twitter
@mommyblogexpert on Facebook

Following Flightless Gloose (1 or 2 MORE extra entries)
@flightlessgoose on Facebook
AND/OR
Following Writer's Lair
@WLBks on Twitter 
 

In ADDITION to doing any or all of the extra entries above, you can earn one extra entry each time you Tweet the message exactly in the paragraph immediately below (limit 3 separate tweets for 3 extra entries per day).

Flightless Goose Kid's Hard Cover Picture Book Review & GIVEAWAY http://tinyurl.com/3rly9os @WLBks #flightlessgoose #family RT 2 #WIN


Don't forget to return to leave a comment on this post with the direct link right after every Tweet you do so you'll receive an entry for each of your RTs.

LOTS More 
Great Family-Friendly Giveaways!
Currently Being Hosted by Mommy Blog Expert
ENTER Them All HERE


FTC Disclosure:  MommyBlogExpert received the book reviewed in this post.  The sponsor will be shipping the book for the giveaway prize directly to the winner, so I am not responsible for its delivery.  I did not receive any payment or other compensation associated with this post.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.