Influencer Marketing For Dummies Book Review - New Resource for Brands & Influencers

Books

Navigating the new, vast and fast-changing world of influencer marketing is a lot like trying to find your way through the most remote parts of the snowy Sierra Mountains of California in winter. Both can be overwhelming at first glance, not knowing where to start. Attempt either without a plan or destination in mind, along with the GPS, maps and proper equipment to make the trip and you are almost guaranteed to get lost or worse.

MommyBlogExpert.com

The new book Influencer Marketing For Dummies, released this month by John Wiley & Sons changes the potential worse case scenarios. It provides all the information and resources needed from A to Z for companies small, medium and large to succeed in meeting your brand’s goals. And, remember, bloggers are brands, too, making this title a must-have for just about everyone with a website that is looking to grow.

Authors of this title include the brilliant co-founders of Clever Girls Collective Kristy Sammis, Cat Lincoln and Stefania Pomponi, along with Jenny Ng, Edita Gassmann Rodriquez and Judy Zhou, of the Clever Girls team. As a social media influencer myself here at MommyBlogExpert, I've been privileged to work with the entire Clever Girls staff during the past five plus years on a host of household brands. 

MommyBlogExpert.com

In this book you'll have the opportunity to crack the mystique associated with a range of CGC case studies about how to pull off successful influencer marketing campaigns. In fact, until I read the book for this review, as a seasoned lifestyle blogger and social media strategist, I thought I had a good handle on influencer marketing. But after reading the title's case studies like the ones about the Lay's Do Us a Flavor and Always Like a Girl, I realized how much more there is to learn. This is definitely a book that will be my deskside companion as I grow and expand this blog.

Like other books in the For Dummies series, this one is meant to be a reference guide where instead of reading cover to cover, you are able to jump around to read what is most relevant.

Here's an overview of what you'll find inside

• Influencer Marketing 101
• Identifying Influencers
• The Main Platforms for Influencer Marketing
• Measuring Your Success
• Creating Stellar Influencer Marketing Campaigns
• The Part of Tens, including 10 Reasons Influencer Marketing Campaigns Fail and 10 Online Resources for Influencer Marketing Information
• Federal Trade Commission (FTC) Guidelines

MommyBlogExpert.com

Influencer Marketing for Dummies is widely available now online and in-store for $26.99.

I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.

FTC Disclosure: I received a copy of the book to facilitate this review but did not receive any other compensation. Also, as mentioned within this post I work often with Clever Girls on a variety of influencer marketing campaigns. However, opinions in this book review are my own. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's home page and at the bottom of every individual post on this blog, including this one.

Target $200 Giftcard Giveaway, Ends 1/27/16 - Enter DAILY to Win Worldwide

Giveaway

To start the new year out right , my blogging friends and I are back with another great giveaway. This time we're giving away a $200 Target giftcard and there are lots of ways to win. Read on to enter today.

Prize: $200 Target Gift Card
Giveaway organized by Oh My Gosh Beck!

a Rafflecopter giveaway
Rules: Use the Rafflecopter form to enter daily. Giveaway ends 1/27/16 and is open worldwide. Winner will be notified by email.

Good Luck!!!

More Family-Friendly

Mommy Blog Expert Giveaways

ENTER Them All HERE

Thanks to Online-Sweepstakes.com for including this contest in their directory of current giveaways.

Are you a blogger who wants to participate in giveaways like these to grow your blog? Click here to find out how you can join a totally awesome group of bloggers!

FTC Disclosure: MommyBlogExpert and other bloggers are hosting this contest and providing the prizes. I am not receiving any payment or other compensation for this post. See complete FTC disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

Whey Isolate Protein Integrated Supplements Parfait

Good Food 

MBE partnered with Whey Isolate Protein for this post

#ElevateYourself

Moms, dads and kids are just starting to discover what athletes have known for years: how incorporating Whey Isolate Protein into your family's diet can make you healthier and stronger. Based on the personal experience of using Integrated Supplements Whey Isolate Protein in my morning fruit smoothie, I was pleasantly surprised it doesn't taste chalky and goes down easily, unlike the ones I've tried as a fitness enthusiast.

MommyBlogExpert.com

Integrated Supplements tagline is the Planet's Purest Protein. Upon a closer look at the company's mission and reading through the ingredients on the product, it's easy to understand why. What makes this whey isolate protein unique is the patented ceramic filtration system that is employed to produce a product yielding the highest level of protein and antioxidants while at the same time delivering the lowest levels of fat, lactose and cholesterol. Certified kosher OU dairy, this dietary supplement is also low in sodium, gluten free and free of any artificial additives or preservatives. 

Recommended daily intake

• Children 1-3, 13g per day - 1 scoop/10g protein
• Children 4-8, 19g per day - 1 scoop/10g protein
• Children 9-13, 34g per day - 1 scoop/10g protein
• Teens 14-18, 50g per day - 2 scoops/20g protein
• Adults & Seniors, 52g per day - 2 scoops/20g protein
• Expecting Mothers, 71g per day - 2 scoops/20g protein

With such a delicious and healthful product to experiment with, suitable for every generation young and old, I decided to take it one step further. What I came up with is a beautiful looking, high protein and high anti-oxidant Blueberry Pie Parfait recipe which both finicky kids and us kids at heart will love.

Recipe

Blueberry Pie Parfait

This easy-to-make recipe takes blueberry pie to the next level. Not only is it very appetizing to look at, it is even better to eat, especially when you consider that this sweet dessert or healthy breakfast is more filling, nutritious and much lower in calories than indulging in a slice of home baked blueberry pie.

Time to Make: 30 minutes
Makes: 3 servings if using 10 oz parfait glasses 
or 6 servings if made in 5 oz glasses

Ingredients

MommyBlogExpert.com

• 8 graham crackers broken in half
• 1/2 c. macadamia nuts
• 1 T. brown sugar
• 2 c. fresh blueberries
• 1/4 t. ground cinnamon
• 2 T. flour
• 1/2 c. sugar
• 32 ozs of non-fat vanilla yogurt
• 3 scoops Integrated Supplements Vanilla Whey Isolate Protein

Directions

Prepare the Crust

MommyBlogExpert.com

1. In a blender or food processor finely grind the macadamia nuts, then add roughly crumbled graham crackers and brown sugar and continuing chopping until well-ground and blended.

MommyBlogExpert.com

2. Press crumb mixture into a pie pan and bake crust at 425 degrees 6-8 minutes until slightly brown and crunchy.

3. Set aside to cool.

Make the Blueberry Pie Filling

MommyBlogExpert.com

1. Rinse blueberries well and drain before adding to non-stick sauce pan, reserving 1/4 cup of the berries to be used raw as a garnish later.

2. Add the cinnamon, flour and sugar plus 4 T. water to the blueberries in pan.

3. Cook on medium heat about 10-15 minutes or until berry mixture has the consistency and thickness of pie filling.

4. Remove from heat and cool.

Create the Parfaits

1. In a bowl blend the yogurt with the Whey Isolate Protein powder.

2. Remove the pie crust from pan and crumble into a second bowl.

3. To assemble parfaits use a spoon to layer crumbs, yogurt mixture and blueberry filling into each glass, repeat twice. Top each serving with one last spoon of yogurt and garnish with some fresh blueberries and crumbs.

4. Enjoy immediately or you can make ahead, cover with plastic wrap and serve several hours later or even make these in the evening as I did to serve to my family for breakfast the next morning.

MommyBlogExpert.com

About Integrated Supplements
Integrated Supplements was founded in 2006. The company's flagship product Whey Isolate Protein, with a suggested retail price of $34.99 per 812 gram kitchen-friendly canister, comes in four premium flavors including chocolate, chocolate mint, strawberry and vanilla. Whey Isolate Protein products are available for purchase online or use the store locator to find out where you can buy in-store. 

FTC Disclosure: I am being compensated for this post by Integrated Supplements. However opinions here are my own.