Mommy Blog Expert: Super Bowl Fans Say Mobile Devices Will Be An Essential Part of Viewing Experience

Thursday, January 29, 2015

Super Bowl Fans Say Mobile Devices Will Be An Essential Part of Viewing Experience


Sports



2nd in a multi-part series

Technology has permeated every aspect of our lives. This is especially true when it comes to second screen experiences within the entertainment and sports arenas that make it possible to enjoy mega media events such as the Super Bowl in new ways with the latest advanced smartphones such as the Sony Xperia Z3v. This year has barely started, yet it is already apparent that mobile devices will play a bigger role than ever before in the way we consume entertainment. In fact, new data just unveiled by SOASTA, a leader in digital performance analytics, indicates that nearly two out of three (63 percent) of smartphone and tablet users who plan on watching the Super Bowl this Sunday say online and mobile activities will be critical to their experience watching the big game. 

  
MommyBlogExpert.com
I know for sure I'll be watching all the action and multi-tasking with my new Sony Xperia 3Zv smartphone in hand. Not only will I be directly interacting with the game, I'll also be taking photos with this phone's camera of all the healthy Super Bowl Party food I'll be serving including this delicious and colorful heirloom tomato, cranberry and nut salad. 


MommyBlogExpert.com
According to the SOASTA 2015 Super Bowl Second Screen Study, fans will be online watching a live stream, while simultaneously sharing the game's best ads on Facebook and Twitter and keeping up with scores. In fact nearly half (46%) of smartphone and tablet owners plan on using mobile apps while watching this year's Big Game, an increase from 41% who said they planned to use mobile apps while watching the 2014 game.

Among other interesting findings of the SOASTA Second Screen Study
  • Vast majority of millennial men (84%) and women (56%) expect to use apps to multi-task on their smartphones and tablets while watching the game
  • One-third (32%) of smartphone/tablet owners say they will use social media apps like Facebook and Twitter
  • 20% will use sports apps like ESPN and Sports Illustrated
  • 19% will use apps to games such as Candy Crush Saga and Trivia Crack
  • 18% will use video apps like YouTube and Vine
  • 17% will check the weather apps
  • 9% will rely on food delivery apps 
  • 8 % will be recording the game 
I know I'll be doing lots of those Super Bowl tasks and more with my Sony Xperia Z3v this Sunday while watching the game. For example, I can't wait to take some photos in low light, which this phone's camera is quite adept at handling, and to try out the Face in function that allows you to use both the front and rear facing cameras at the same time.
Sony Xperia Z3v smartphone, MommyBlogExpert.com
About Sony Xperia Z3v
The sleek and beautiful Sony Xperia Z3v is not only light and thin, it is also waterproof and features a tempered glass 5.2" Full HD TRILUMINOS display. Available from Verizon Wireless with a 2-year contract for $199, $24.99 with Verizon EDGE or $599.99 full price.


Image provided by Verizon Wireless
FTC Disclosure: I disclose that I am a Verizon Wireless Lifestyle Blogger #VZWBuzz brand ambassador and that I received the featured Sony Xperia Z3v smartphone from Verizon to facilitate this review post series. I did not receive any financial compensation. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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