Friday, February 17, 2012

Toyota Again Offers 100 Cars for Good Program FREE Vehicles to Non-Profits, Applications Open 3/12


All photos in post by Janis Brett Elspas,

Following on the heels of the successful Prius Toys for Tots holiday giving campaign, Toyota again is exemplifying corporate community involvement in America. Since my family and I have made personal commitments to community service and giving back to society, it's with great pleasure that I share more good news with you. For the second year in a row, Toyota will again be running their 100 Cars for Good charitable outreach program. Ultimately, 100 U.S. nonprofit organizations will be recipients of Toyota vehicles, one per day for 100 days, with 400 more worthy groups each receiving a $1,000 grant.

Food Banks like this require volunteers and money to operate
Michael Rouse, vice president of philanthropy and community affairs for Toyota Motor Sales, U.S.A., explains the rationale behind this noble cause. "At Toyota, we appreciate what a big difference a new car can make for organizations working to improve lives and strengthen communities across the country, and we are thrilled to have this opportunity to lend a hand," says Rouse. 

"Over the last 20 years," Rouse elaborates, "Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. The 100 Cars for Good program allows us to build on that commitment in important, new ways by making the public an integral part of these efforts and harnessing the power of social media to expand awareness and galvanize support for organizations that are having a tremendous impact in neighborhoods nationwide."

Toyota 2012 Camry Reinvented Event at Paramount Studios, Hollywood

Here's more on how this year's Toyota 100 Cars for Good works
  • Since organizations have a myriad of needs, finalists will be eligible to win one of six Toyota models: the Camry Hybrid, Highlander, Prius v, Sienna minivan, Sienna Mobility or Tundra full-sized pickup truck.
  • Applications for the nonprofit competition open March 12, 2012 with winners chosen by public vote via the Toyota Facebook page. The application process will run for two weeks or until 5000 applications come in so nonprofits are encouraged to initiate their entries quickly.
  • To participate registered 501(c)(3) organizations are invited to apply online with details on how a new car would help them achieve more for their local communities.
  • From this applicant pool 500 finalists will be selected and certified by an independent panel of philanthropic and social responsibility experts
  • Each qualified finalist will then be invited to submit a video to be featured on the Toyota 100 Cars site telling how a new vehicle would further their group's work. Toyota will also provide each finalist with communications and social media tools as well as training to assist each organization with raising public awareness
  • Public voting on Facebook begins May 14, 2012 and continues for 100 consecutive days. Each day five nonprofits will be profiled and voters may select from these which one is most deserving of a new vehicle. The four daily runners up will each receive a $1000 Toyota grant.
Watch Toyota's video to learn more

Additional  information available at

About Toyota
Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants in eight states. The company directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. The automaker is committed to being a community partner and is focused on supporting programs that achieve long-term sustainable results.  Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs across the U.S.

FTC Disclosure: I am a member of the Toyota Women Influencers Network TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of Toyota or any of its brands. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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