Thursday, August 29, 2013

Model Brand Ambassador Influencer Program Verizon Lifestyle Blogger Network #VZWBuzz

Brand Ambassador

This is a compensated post

If you are either a brand or a blogger who has ever wondered what makes a brand ambassador program a win-win for everyone involved, keep reading. In this post I'm going to give you a behind the scenes look at the Verizon Lifestyle Blogger program which is now in it's second full year of operation.

Me w/ friends at Verizon TimeShift Party, Chicago, Image by
Organized by Monica Vila, TheOnlineMom, I'm proud to be a charter lifestyle blogging member of this growing network of influencers which started in 2012. 

Our eclectic group includes celebrity bloggers like Ann Tran, tech savvy mom bloggers like me representing MommyBlogExpert, Robyn Wright of RobynsWorld, and Jacqueline Cromwell of NerdMom and others; dad bloggers such as Paul O'Reilly, TheTechDad; as well as men and women bloggers without children.

The BlackBerry Z10 I reviewed for Verizon, 
Monica Vila, foreground, w/ Twitter Party team,
We bloggers serve a kaleidoscope of different readerships, for sure. But what we all have in common is a deep passion for Verizon, a love of technology, and a driving desire to keep up to date on the company's latest wireless mobile innovations.

Me with Ann Tran at our Irvine conference,
My latest Verizon smartphone,
Verizon Lifestyle Bloggers do lots of different things to learn about Verizon's wireless products and services. We get scoops on major company news before it goes public and have many hands-on experiences testing the coolest smart phones, cameras, tablets and other new wireless products and accessories. But our network also gives us the opportunity to get to know the brilliant minds at Verizon (as well as to be a sounding board for some of their new ideas), have access to the company's top executives, participate in Twitter parties, to interact with fellow brand ambassadors IRL and online and so much more.
Among my favorite aspects of the #VZWBuzz program are the periodic face-to-face meetings with the brand and blogger team including both the Lifestyle Blogger conferences we've had at Verizon Wireless Irvine, California West Coast Headquarters and the Verizon Application Innovation Center in San Francisco.
In just the past few months alone, we've also gotten to socialize and learn from the brand at intimate events at mega conferences like BlogHer and International CES.
All of this has lead to a wonderful synergy that has enabled each blogger in our group to create great content for our individual blog audiences as well as to develop some deep and lasting friendships with some of the smartest people I've ever met both on the brand and blogger sides.
That, in a nutshell, is an overview of what the Verizon Lifestyle Blogger program is all about. It's a model I think that a lot of other brands might consider emulating to successfully reach and engage consumer audiences through social media.

FTC Disclosure: This is a sponsored post. I disclose that I am a Verizon Wireless Lifestyle Blogger and serving in this capacity I have received various products as well as all expenses paid trips to attend Verizon blogger conferences. However, opinions here are my own. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

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