Chemical Peels for Moms

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SheBlogs.org has just passed on the opportunity to me to do a review of Glycolic 50 for NaturalSkinShop.com.  I've chosen this particular product from those they offer to try and write about because this formula is intended for first-timers like me who have not used a chemical peel before but have some sun skin damage.

I can't wait to receive this product so I can test it to see if there is a noticeable difference in my complexion.  Watch for a future post after I've tried it out and I'll tell you all about the experience.

FTC Disclosure:  I will be receiving the product mentioned to facilitate the forthcoming review.  However, I will not be receiving payment in association with this post.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

7 Reasons Why Brand or PR Agency Press Releases Don't Get The Desired Results

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Mickie Kennedy, Founder of eReleases

Photo from Baltimore Meetup Group

By Mickie Kennedy, Founder of eReleases

Guest Blogpost for MommyBlogExpert.com

A visit to some of those free press release distribution websites reveals that the vast majority of press releases on those sites are completely lame.  Why? Because many of these make one or more of these common mistakes.

1. It's exploding with keywords.  Search Engine Optimization (SEO) is a great strategy when used correctly.  However, it doesn't mean cramming so many keywords in the thing that it becomes unreadable.

2. Press releases disguised as commercials or ads. So they shouldn't read like one and sales speak has no business here. It's a news release: so the best approach is to stick to the facts and avoid bias.

3. The focus is on quantity instead of quality.  As everyone learns of the internet marketing benefits of press release distribution, they start to pump out as many press releases as they can.  The result: hundreds of poorly-written, keyword-stuffed, and non-newsworthy press releases. 

4. Not getting to the point up front.  The target reader should know what your story is about by reading only the first paragraph of your press release. Press releases are written in what's called the "inverted pyramid" format with the basics of who, what, when, where, and how placed at the top of the

press release, followed by minor details in subsequent paragraphs.

5. A translator is required to interpret the jargon.  Have you ever seen the Web Economy BS Generator? It's a funny little tool that allows you to instantly create meaningless jargon and corporate-speak, like "generate ubiquitous mindshare" and "monetize frictionless technologies." For sure, jargon should be confined to internal audiences, it has no place in press releases.

6. The headline is boring.  It's always best to avoid being uninteresting and self-serving.  Instead, find a solid news angle that focuses on something unique that provides a tangible benefit people might be interested in and craft your headline around it.

7. Careless or no proofreading prior to distribution.  Without proofreading, you risk sending out a press release that's riddled with typos and grammatical errors. Needless to say, that doesn't exactly command respect from editors and online readers.

These seven oversights are among the most common in my own observations.  Which press release mistakes would you add to this list?  Please leave a comment and share them.

About Mickie Kennedy

Mickie Kennedy is founder of eReleases, an online provider of affordable press release distribution.  Grab the three free ebooks his company offers, including the Big Press Release Book and Twitter Tactics, here

FTC Disclosure:  I did not receive payment or any other compensation in association with this post.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

A New FREE App for Busy Parents to Help You Make the Right Medical Decisions When Your Child Gets Sick

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Even healthy triplets like mine got sick often when they were younger

Photo by Janis Brett Elspas, MommyBlogExpert.com

Regular readers of this blog may know that I recently wrote about making important health benefit decisions for your family quickly.

Let's face it, ensuring that you have adequate health insurance coverage is the easy part.  If you are a mom or dad with children, your kids are going to get sick more often than you ever expected they would and you're going to need to act on their behalf when it happens. Wouldn't it be great if there was an app that you could turn to on your hand-held device to quickly browse for the symptoms affecting your child to come up with a game plan?

Now you can.  With iTriage, a medical reference application for Smartphones, that was created by Healthagen -- currently available as an app for the iPhone and iPod Touch, Android, and Palm -- that invaluable function and a whole lot more is a reality.  

This application is a real sanity saver to help you do the right thing, eliminating unnecessary worry and stress because it lets you search and browse hundreds of symptoms, diseases, and procedures and provides useful descriptions of the conditions, treatments, and medical tests. 

The app also offers support links to your insurer’s advice line.  An added benefit is that iTriage can use the iPhone’s GPS to help you find nearby pharmacies, hospitals, and other treatment centers.  In some states it even gives ER wait times so you can choose which one to go to.

Here's just a few of the other things this app offers you

• Information on more than 300 symptoms, 1000 diseases and 350 medical procedures
• A nationwide directory of hospitals, urgent cares, retail clinics, pharmacies and physicians
• Detailed quality reports from HealthGrades on hospitals and physicians

I sure could have used this kind of backup support when my own four kids were all in diapers.   It's free and it's really useful for any parent no matter how old your kids are.  What are you waiting for?  Download the iTriage app now here.

FTC Disclosure:  I received payment for writing about iTriage.  However, this did not influence this post in any way.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.