Chemical Peels for Moms



SheBlogs.org has just passed on the opportunity to me to do a review of Glycolic 50 for NaturalSkinShop.com.  I've chosen this particular product from those they offer to try and write about because this formula is intended for first-timers like me who have not used a chemical peel before but have some sun skin damage.

I can't wait to receive this product so I can test it to see if there is a noticeable difference in my complexion.  Watch for a future post after I've tried it out and I'll tell you all about the experience.

FTC Disclosure:  I will be receiving the product mentioned to facilitate the forthcoming review.  However, I will not be receiving payment in association with this post.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

7 Reasons Why Brand or PR Agency Press Releases Don't Get The Desired Results



Mickie Kennedy, Founder of eReleases
Photo from Baltimore Meetup Group

By Mickie Kennedy, Founder of eReleases
Guest Blogpost for MommyBlogExpert.com

A visit to some of those free press release distribution websites reveals that the vast majority of press releases on those sites are completely lame.  Why? Because many of these make one or more of these common mistakes.

1. It's exploding with keywords.  Search Engine Optimization (SEO) is a great strategy when used correctly.  However, it doesn't mean cramming so many keywords in the thing that it becomes unreadable.

2. Press releases disguised as commercials or ads. So they shouldn't read like one and sales speak has no business here. It's a news release: so the best approach is to stick to the facts and avoid bias.

3. The focus is on quantity instead of quality.  As everyone learns of the internet marketing benefits of press release distribution, they start to pump out as many press releases as they can.  The result: hundreds of poorly-written, keyword-stuffed, and non-newsworthy press releases. 

4. Not getting to the point up front.  The target reader should know what your story is about by reading only the first paragraph of your press release. Press releases are written in what's called the "inverted pyramid" format with the basics of who, what, when, where, and how placed at the top of the
press release, followed by minor details in subsequent paragraphs.

5. A translator is required to interpret the jargon.  Have you ever seen the Web Economy BS Generator? It's a funny little tool that allows you to instantly create meaningless jargon and corporate-speak, like "generate ubiquitous mindshare" and "monetize frictionless technologies." For sure, jargon should be confined to internal audiences, it has no place in press releases.

6. The headline is boring.  It's always best to avoid being uninteresting and self-serving.  Instead, find a solid news angle that focuses on something unique that provides a tangible benefit people might be interested in and craft your headline around it.

7. Careless or no proofreading prior to distribution.  Without proofreading, you risk sending out a press release that's riddled with typos and grammatical errors. Needless to say, that doesn't exactly command respect from editors and online readers.

These seven oversights are among the most common in my own observations.  Which press release mistakes would you add to this list?  Please leave a comment and share them.

About Mickie Kennedy
Mickie Kennedy is founder of eReleases, an online provider of affordable press release distribution.  Grab the three free ebooks his company offers, including the Big Press Release Book and Twitter Tactics, here

FTC Disclosure:  I did not receive payment or any other compensation in association with this post.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

A New FREE App for Busy Parents to Help You Make the Right Medical Decisions When Your Child Gets Sick


Even healthy triplets like mine got sick often when they were younger
Photo by Janis Brett Elspas, MommyBlogExpert.com

Regular readers of this blog may know that I recently wrote about making important health benefit decisions for your family quickly.

Let's face it, ensuring that you have adequate health insurance coverage is the easy part.  If you are a mom or dad with children, your kids are going to get sick more often than you ever expected they would and you're going to need to act on their behalf when it happens. Wouldn't it be great if there was an app that you could turn to on your hand-held device to quickly browse for the symptoms affecting your child to come up with a game plan?

Now you can.  With iTriage, a medical reference application for Smartphones, that was created by Healthagen -- currently available as an app for the iPhone and iPod Touch, Android, and Palm -- that invaluable function and a whole lot more is a reality.  

This application is a real sanity saver to help you do the right thing, eliminating unnecessary worry and stress because it lets you search and browse hundreds of symptoms, diseases, and procedures and provides useful descriptions of the conditions, treatments, and medical tests. 

The app also offers support links to your insurer’s advice line.  An added benefit is that iTriage can use the iPhone’s GPS to help you find nearby pharmacies, hospitals, and other treatment centers.  In some states it even gives ER wait times so you can choose which one to go to.

Here's just a few of the other things this app offers you
  • Information on more than 300 symptoms, 1000 diseases and 350 medical procedures
  • A nationwide directory of hospitals, urgent cares, retail clinics, pharmacies and physicians
  • Detailed quality reports from HealthGrades on hospitals and physicians
I sure could have used this kind of backup support when my own four kids were all in diapers.   It's free and it's really useful for any parent no matter how old your kids are.  What are you waiting for?  Download the iTriage app now here.
    FTC Disclosure:  I received payment for writing about iTriage.  However, this did not influence this post in any way.  See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

    FREE Full-Size Coffee Bean Latte Specialty Drinks - This Afternoon, 4-7 p.m.



    My daughters enjoy Coffee Bean Drinks & frozen yogurt at a recent store giveaway
     iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com

    As some of you may already know, my daughter (Mini MommyBlogExpert, age 13) and I have a Friday morning ritual.   Every week we ride our bicycles to our neighborhood Coffee Bean & Tea Leaf store to buy Challah (braided bread for the Jewish Sabbath).  Both of us have a few favorite hot and cold drinks that we can get there year-round, but we also love it when new seasonal flavor coffee and tea drink are introduced.

    This afternoon you'll find me and all my kids taking advantage of Coffee Bean's full-size 12 ounce drink giveaway to introduce their newest flavors.  In fact, you're invited stop by your local CB&TL, too, as they're giving away your choice of Scottish Breakfast Tea Latte, English Breakfast Tea Latte, or Vanilla Latte specialty drinks.  But, hurry.  This offer is available today only, Tuesday, January 4, 2011 from 4 to 7 p.m.

    To find the nearest store and for more information about this event, visit Coffee Bean's website.
     
    Please leave a comment below this post:  I think these drinks all sound delicious.  Which flavor do you like the best?

    FTC Disclosure:  MommyBlogExpert did not receive any payment or other compensation associated with this post.  However, I fully disclose that I am a long-time loyal customer of The Coffee Bean & Tea Leaf and will be bringing my family to this giveaway event.   See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.

    A Mommy Blogger's 5 Secrets to Posting Every Day in an Hour or Less



    Me & Hubbie with our lives and hands literally full of 4 children in diapers at the same time, 1998
    These kids are all teens now, but life has only gotten busier for us all
    Photo by Janis Brett Elspas, MommyBlogExpert.com

    Virtually all moms who blog have children.  This means not only that we seem to be constantly busy with our families, but also that there is the chronic potential for distractions when we are striving to be successful mommy bloggers who post daily.

    Whether you are a newbie mommy blogger or a seasoned one, you will be encouraged to know that if you follow some simple guidelines – and are willing to invest just about an hour per day – you’ll find yourself easily meeting that golden goal of a post a day.

    Keep a running list of ideas for posts.  Writer’s block caused by the lack of ideas is the single most common reason why moms who blog can’t seem to write a post every day.  So, to combat this stumbling block, always carry a notebook with you where you can jot down blog post ideas as they come to you.  That way you’ll always have an assortment of topics to choose from waiting for you when you sit down to write instead of staring at a blank screen without any inspiration.

    Get in the habit of creating your daily post as early in the day as possible.  If you can at least get started writing before the kids get up, that’s great.  But if you’re like me, that’s not realistic.  My kids are teens and they are up way before I am and we are currently home schooling them all so I spend the first hour and a half of every day making sure that they’re doing everything they are supposed to and that I’m available to help out when needed. The key is to write as soon in the day as is feasibly possible for your unique lifestyle.  If it makes sense to you, you might even block out a regular hour each day when you plan to do nothing but write -- baring any family emergencies.

    Place writing for your blog at the top of your to do list of work-related tasks.  Nothing can be more distracting and time consuming than reading and responding to emails, tweeting on Twitter, or spending time on Facebook or other social media networks when you are also trying to write your daily post. So, I’ve found what works for me is that I discipline myself to write my blogpost of the day first. Otherwise, if I allow myself to fall into the trap of doing any or all these other things before I even start blogging, it will be late in the day when I’m feeling physically and emotionally drained and again have kids who need me that prevents me from writing that day at all.

    Set up a system that works for you to manage priority posts that are tied to specific deadlines.  For example, I use a dry erase board to track all the due dates for the various social media consulting projects and regular monthly guest posts I write for other blogs. Also, included on this grid are various holiday posts I’ve planned as well as the product reviews and other posts I have lined up that have drop deadlines. Having things right there in front of me on a board posted above my desk I can see at a glance what needs to be done today. A grid that you set up on your computer in Excel might work equally well to keep you organized. The choice is yours. Just be sure the system you decide to use suits your work style.

    Reflections in a puddle on a rainy California day, 2011
    iPhone Photo by Janis Brett Elspas, MommyBlogExpert.com

    Stockpile some posts for rainy days.  Let’s face it, even with all these honorable intentions, there are going to be days when you’re just not going to be able to blog.  But, if you have at least three non-deadline anytime blogposts saved ready to go – as well as at least three more in various stages of drafts -- you’ll never have a day when you don’t post a story.  While we’re on the subject, be sure to take advantage of the scheduling functions that both Blogger and Wordpress offer for those days when you know ahead of time that you won’t be working – such as on weekends, vacations, and when traveling on business.

    As you can see, cranking out a daily post need not be unrealistic or stressful.  Rather, with a little effort, some structure in the way you work, and an hour or less per day that you’ve carved out for writing, you can be posting each and every day of the year.

    Now it’s your turn. How often are you posting now? What ways do you use to get new posts up on your own blog while also meeting the demands of raising a family? 

    FTC Disclosure:  I did not receive payment or any other compensation associated with this post. See complete FTC Disclosure information that appears at the bottom of MommyBlogExpert's main page and at the bottom of every individual post on this blog, including this one.